The numbers don’t lie: Your e-commerce business shouldn’t limit itself to domestic sales. Going global opens new worlds of potential reach and improved revenue, no matter what you sell and who your customers are. Maybe you’re waiting until you’ve boosted your position among local buyers? Maybe you’re unsure if your company is ready to test out new international e-commerce markets? Or maybe you’ve just never considered this future for your company. The good news is, this is the perfect time to expand your international e-commerce footprint. There’s a plethora of opportunity, and little holding your business back.

Top Reasons to Go Global

By 2021, e-commerce around the world is estimated to be worth $4.5 trillion, and you shouldn’t limit yourself to just a small fraction of that market. 10
With the potential to exploit key economies of scale, follow beneficial tax advantages and make your organization a more viable target for acquisition, the cross-border market is laden with promise.

Here are some of the more detailed numbers and trends that make the case for going global with your business, today:

Pursue Greater Opportunities

96%
of the world’s population is located outside of the U.S. 9

There are
1.92 BILLION
online shoppers worldwide1 and only 224.1 million in the U.S.2

Chase Faster Growth

Sticking to a domestic customer base means missing out, as trade across borders is predicted to rise faster than national growth.

3%
international trade growth in 2020 is predicted to outpace 2.6% GDP growth12

International e-commerce growth of
17%
is outpacing general growth by 5% between 2017 and 2022.3

Boost Profitability

The boost to the bottom line that comes from international e-commerce can be significant and valuable.

COMPANIES THAT EXPORT ARE
17%
MORE PROFITABLE THAN NON-EXPORTERS6

On top of higher profits, the average order value for cross-border transactions is
17% higher
than the domestic equivalent.13

Are you ready to go global?

Get started today

Mitigate Business Risk – Make a Safe Bet

It’s harder to go out of business with the added revenue stream offered by international markets, which can defend against domestic volatility.

Cross-border sellers expect
5% more sales growth over three years
and expand faster than competitors

Companies that export are
8.5% less likely
to fail4

OVER
three-fourths
of small businesses predict export growth6

Reach English-Speaking Buyers

With 45 countries
having a majority English-speaking population, you can reach large portions of the world without translating issues.11

Many businesses grow their international customer base starting with Canada, Australia, New Zealand, The United Kingdom, Ireland, The Phillipines or Singapore.

An international e-commerce strategy can help you bring your products to these buyers. You can get a foothold before competitors make the same move.

Discover Developing Markets

Emerging markets will create $4 trillion in digital-influenced sales by 2022 5

The top-growing e-commerce markets today14 are:

Join a Thriving Ecosystem

300,000+
U.S. companies export goods7

More than 97%
of American companies that sell across borders are small or medium-sized, showing that scale is no barrier for market entry.

By working with partner organizations, you can mitigate any challenges based on size and potentially compete with much larger organizations overseas.

Power the Economy

Individual earnings are also an average of 18% higher at exporters than they are at non-exporters, showing the benefits of selling to more markets.

10.7 million
U.S. jobs depend on exports8

With nearly
11 million
employees, businesses that mostly sell across borders are a driving force behind the U.S. economy.

Don’t miss out on the global opportunity. Start growing global today!

Get started today

Sources

1: https://www.statista.com/statistics/251666/number-of-digital-buyers-worldwide/
2: https://www.statista.com/statistics/183755/number-of-us-internet-shoppers-since-2009/
https://www.shopify.com/enterprise/global-ecommerce-statistics#3
3: https://cross-border-magazine.com/cross-border-selling-is-growing-faster-than-e-commerce-in-general/
4: https://www.trade.gov/cs/factsheet.asp
https://www.pitneybowes.com/content/dam/pitneybowes/us/en/ecommerce-study/2018-global-ecommerce-study-overview.pdf
5: https://www.americanexpress.com/us/foreign-exchange/articles/cross-border-ecommerce-emerging-markets/
6: https://build.export.gov/build/idcplg?IdcService=DOWNLOAD_PUBLIC_FILE&RevisionSelectionMethod=Latest&dDocName=eg_main_088325
7: https://www.trade.gov/press/press-releases/2016/export-factsheet-040516.pdf
8: https://www.trade.gov/mas/ian/employment/index.asp
14 https://www.worldometers.info/world-population/us-population/
15: https://www.emarketer.com/content/a-brief-overview-of-the-global-ecommerce-market
16: https://www.telegraph.co.uk/travel/maps-and-graphics/mapped-english-speaking-countries/
17: https://www.wto.org/english/news_e/pres19_e/pr837_e.htm
18:https://www.pitneybowes.com/content/dam/pitneybowes/us/en/campaign-pages/2017-global-ecommerce-report/global-ecommerce-report-updated.pdf
19 https://www.valuewalk.com/2019/03/fastest-growing-ecommerce-markets/
https://goglobal.dhl-usa.com/e-commerce-website-health-assessment/@nbsp;
https://www.shopify.com/enterprise/the-future-of-ecommerce
20: https://www.export.gov/article?id=Colombia-Market-Overview
21: https://www.export.gov/article?id=Philippines-Market-Overview