Country Facts
55 Million (2018)*
English, Afrikaans, IsiZulu, IsiXhosa, Sesotho
Sub-Saharan Africa
South African Rand (ZAR)

*Source: The CIA World Factbook

Trade Indicators
Africa’s largest economy
U.S. is 2nd largest trading partner
39th largest goods trading partner
Most competitive economy in Sub-Saharan Africa

Top B2C Cross-Border E-Commerce Opportunities

South Africa’s top e-Commerce product category is media products, including books, CDs, DVDs, and games.  Consumers are also price conscious, favoring online promotions and coupons.  South Africans are spending more time online researching better prices and seeking product recommendations on social media. South Africans purchase mostly from South African websites, but 27% purchase from the United States, and 14% from Europe.

Top B2B E-Commerce Export Opportunities
South Africa

In South Africa, generally B2B customers are also B2C customers, so interaction is generally the same. Both have become accustomed to performing consumer product research online.  As a result both types of customers are using consumer and B2B websites to purchase products and services for their companies or as individuals.

Trade Regulations & Customs Information

Import Tariffs: South Africa applies Most Favored Nation (MFN) rates to imports from the rest of the world, as well as preferential rates applied to products originating from trade partners with which it has negotiated trade agreements. South Africa has an Economic Partnership Agreement (EPA) with the European Union.  Tariff rates are part of the Southern African Customs Union Arrangement (SACU). They have been reduced from a simple average of more than 20% to an average of 5.8%. Notwithstanding these reforms, importers have complained that the tariff schedule remains unduly complex, with nearly forty different rates. Tariff rates mostly fall within eight levels ranging from 0 to 30%, but some are higher (e.g. most apparel items).

Import Duty: Nearly all of South Africa’s specific and composite duties were converted to ad valorem rates (a tax, duty, or fee which varies based on the value of the products, services, or property on which it is levied), with a few exceptions remaining in a limited number of sectors, including textile and apparel products. The dutiable value of goods imported into South Africa is calculated on the f.o.b. (free on board) price in the country of export, in accordance with the WTO (ex-GATT) Customs Valuation Code. The value for customs duty purposes is the transaction value, or the price actually paid or payable. The value-added tax (VAT) is 14%.  VAT is payable on nearly all imports. However, goods imported for use in manufacturing or resale by registered trades may be exempt from VAT. Ad valorem excise duties are levied on a range of “up market” consumer goods.  The statutory rate is currently 10% (except for most office machinery, as well as motorcycles, that attract duty of 5%).

Import Requirements and Documentation: South Africa has a complex import process. The South African Revenue Service (SARS) defines approximately 90,000 product tariff codes that are strictly enforced on all imports. New-to-Market U.S. exporters are actively encouraged to engage the services of a reputable freight forwarding/customs clearance agent well versed in South African convention. Customs South Africa (Customs SA), a division of SARS, requires that an importer register with its office and obtain an importer’s code from SARS. This impacts many importers and may cause delays to clearance of goods. SARS uses a Single Administrative Document (SAD) to facilitate the customs clearance of goods for importers, exporters and cross-border traders. The SAD is a multi-purpose goods declaration form covering imports, exports, cross border and transit movements. Shipments to South Africa must include: a bill of lading (one negotiable and two non-negotiable copies), a Declaration of Origin form (if a rate of duty lower than the general rate is claimed), a Commercial Invoice (four copies and one original), a copy of the insurance certificate (for sea freight), and three copies of the Packing List.

Customs Regulations: The South African Revenue Service (SARS), a division of the Department of Finance/ Treasury, administers import duties and controls. The latter are implemented in consultation with the Department of Trade and Industry.

U.S. Export Controls: South Africa is a party to the Wassenaar Arrangement. South African “listed” items are those that appear on the Department of Commerce Control List.  These require a license to be exported to South Africa based on the Export Control Classification Number and the Country Chart.

Source: The International Trade Administration (ITA), U.S. Department of Commerce

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