Accelerate Your E-Commerce Strategy with a Strong Digital Marketing Plan

If you own or manage a small or medium-sized business, you know that e-commerce has taken on powerful new dimensions in the last year.  Already rapidly growing before the arrival of COVID-19, digital sales, especially when coupled with express delivery to meet immediate demands, have become an essential lifeline for retailers across the country,

By |2021-03-11T18:54:04+00:00March 11th, 2021|

Are you Geared Up for The Biggest Holiday Season?

Call it the perfect storm of opportunity for retailers around the world.  Continuing globalization, a host of new digital shopping apps, and an enduring period of e-commerce growth all point to a record holiday season for online sales, including cross-border transactions. Add to the equation the fact that uncertainties surrounding the pandemic have moved more

By |2020-12-08T22:22:59+00:00November 24th, 2020|

3 Winning Strategies that Work for Both B2C and B2B E-Commerce

Business-to-consumer (B2C) and business-to-business (B2B) e-commerce companies face unique challenges based on their differing tactics for reaching customers and fulfilling orders. Historically, the standard operating procedures for B2B companies entailed complex procurement systems, layers of decision-making, and person-to-person interactions that slowed progress. Whereas, in the B2C digital marketplace, progress evolved more rapidly. But today,

By |2021-01-15T23:52:19+00:00November 10th, 2020|

5 Ways Your Customer Service Can Stand Out

As online sales skyrocket, there is no better time than now to reevaluate your company’s commitment to providing excellent service for your e-commerce customers.  This year’s National Customer Service Week (October 5-9, 2020) is the ideal opportunity to reassess your e-commerce strategies, measure your results, and shift your plans into high gear. Why is customer

By |2020-11-18T21:40:27+00:00October 6th, 2020|

A Global Pandemic Silver Lining: E-commerce Opportunities for Businesses

While the pandemic has created a challenging business environment for small companies -- especially brick-and-mortar operations – some entrepreneurs see it as a silver lining to launch new ventures.  In cities across the U.S., for instance, startups are surging.  As shutdowns changed consumer shopping behaviors, many entrepreneurs rooted their efforts in the rapid rise of

By |2020-11-18T21:40:21+00:00September 17th, 2020|

Is a Lack of a Dedicated E-Commerce Channel Hurting Your Sales?

E-commerce is a powerful tool for your business. It's a great way to reach customers overseas, make products visible to self-directed consumer researchers, even transform a small organization into a global contender. But are you making the most of your e-commerce potential? If your company is counting on third-party digital catalogs for its e-commerce sales,

By |2020-10-05T17:20:18+00:00August 4th, 2020|

Creating Supply Chain Flexibility and Resilience

Your business's ability to reach new audiences and markets - and to deliver high-quality service to those it already serves - depends on the strength and resilience of your supply chain. A flexible supply chain that gives you options is clearly preferable to one that doesn't adapt and is prone to bottlenecks. But what does

By |2020-11-11T19:55:49+00:00June 23rd, 2020|

Win E-Commerce Customers’ Loyalty with these 5 Tips

Today's shoppers have multiple options when choosing where to buy from. The e-commerce era has made geography less important, which has created an extra challenge for business owners: How can you cultivate a loyal repeat customer base when your audience is freer than ever to shop around?The answer may reside in tactics that can make

By |2020-11-11T19:56:10+00:00June 9th, 2020|
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