3 Winning Strategies that Work for Both B2C and B2B E-Commerce
Business-to-consumer (B2C) and business-to-business (B2B) e-commerce companies face unique challenges based on their differing tactics for reaching customers and fulfilling orders. Historically, the standard operating procedures for B2B companies entailed complex procurement systems, layers of decision-making, and person-to-person interactions that slowed progress. Whereas, in the B2C digital marketplace, progress evolved more rapidly. But today,