>Christine Nashick

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So far Christine Nashick has created 17 blog entries.

Four Ways to Reach Millennials All Over the World

Your company has no doubt already spent a great deal of time and energy considering how best to reach the millennial generation.  It’s quite likely that your marketing plans have adapted to their digitally-driven interests, and your employee recruitment efforts already reflect their diversity and sense of independence. But when it comes to engaging with

By |2018-10-17T18:10:52+00:00February 16th, 2016|

Is Your Business Ready for the Internet of Things?

The Internet of Things (IoT) is grabbing headlines, and advice about its potential impact on your business is as available and varied as the Internet itself.  While there are many predictions about how quickly a world of fully-interconnected devices will be realized, there is little disagreement about the bottom line: the IoT has already

By |2018-10-17T18:11:42+00:00March 3rd, 2015|

Getting Customer Engagement off the Ground and in Gear

Today, businesses of all sizes are re-thinking the way they deliver customer service and how they measure its success.  In fact, in an era defined by the rise of social media and e-commerce, traditional concepts of customer satisfaction and loyalty have been quickly replaced by the notion of customer engagement. Not surprisingly, according to

By |2018-06-20T16:07:47+00:00July 2nd, 2014|

Going Global: Dive In or Switch Directions?

The demand for goods overseas has increased recently, with U.S. exports climbing to record numbers in November, 2013.  According to the National Small Business Association, nearly two-thirds of small businesses in the U.S. would like to sell their products overseas. But how do they decide if dipping into the global marketplace is really right

By |2017-11-30T21:40:27+00:00June 25th, 2014|
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