Export Opportunities for U.S. Businesses
KEY TRADE INDICATORS
U.S. is Japan's
Japan is 4th
Largest Buyer of
$65 Billion in
ECONOMIC AND BUSINESS ENVIRONMENT
Japan is among the most dynamic and advanced countries in the world. It’s a market that should be considered by all American exporters. Japan is a technology powerhouse, a proving ground for consumer goods and services, and in the social and commercial vanguard of developed market demographics. Japan is one of the world‘s most prosperous and stable democracies. U.S. companies wishing to enter the Japanese market should consider hiring a reputable, well-connected agent or distributor, and cultivating business contacts through frequent personal visits. Japan‘s business culture attaches a high degree of importance to personal relationships, and these take time to establish and nurture.
TOP INDUSTRY EXPORT OPPORTUNITIES
The Japan cloud computing market will continue its strong growth and is expected to reach more than $10 billion in 2017. However, Japanese companies are in general more risk averse and conservative. U.S. vendors may consider partnership with local distributors/resellers/VARs/SIers/consultants. Other factors enabled by cloud - and, in turn, accelerating cloud adoption - include the expanding of mobile devices, mobile apps, wireless broadband, cyber security, and big data tools.
In 2012, the market size of healthcare IT systems in Japan totaled $6.18 billion. The adoption of electronic medical records is a major healthcare IT priority in Japan. Due to rapid demographic changes and hospital shortages, demand for home nursing care is expected to grow. Healthcare IT is an emerging sector and promising areas for U.S. exporters would include security/privacy, big data, and cloud computing.
Cosmetics imports to Japan in 2013 showed a hefty increase up 11.95 to ¥214.8 billion from ¥191.8 billion a year ago. The U.S. remained the second largest cosmetics exporter to Japan (18.7% of the total import market). Skincare products is the largest import category, and the hair care product category which includes shampoos, rinses, preparations for hair perms, and hair lacquers has become the second largest import category.
TRADE REGULATIONS & CUSTOMS INFORMATION
On average, the applied tariff rate in Japan is one of the lowest in the world. While import duties on many agricultural items continue to remain high, tariffs in many major sectors, such as autos and auto parts, aircraft, marine vessels, software, computers, industrial machinery and works of fine art are zero.
Imports are valued according to their c.i.f. (cost, insurance + freight) value, which is taken to be the transaction value of the imports. Japan assesses tariff duties on the CIF value at ad valorem or specific rates, and in a few cases, charges a combination of both. Customs duty can be paid through a multi-payment network system.
Import Requirements and Documetation
Necessary documents for U.S. Exporters may include an Import Declaration Form (Customs Form C-5020) and a certificate of origin if the goods are entitled to favorable duty treatment determined by preferential or WTO rates. Certain items may require a Japanese import license.
Any person wishing to import goods must declare them to the Director-General of Customs and obtain an import permit after necessary examination of the goods concerned.
Download Japan's Country Commercial Guide for more Customs and Trade Regulation Information
IMPORTANT COUNTRY GOVERNMENT ENTITIES
LOCAL U.S. SUPPORT CONTACT
Download the complete Country Commercial Guide