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Export Opportunities for U.S. Businesses

Brazil County Facts       download



GDP of


Latin America's


U.S. is Second
Largest Source
of Imports


$42 Billion Worth
of U.S. Goods


5th Largest Global
Consumer Market
by 2020 (projected)





For U.S. businesses, the opportunities to trade with Brazil are better than ever. Brazil is experiencing major growth given the country has captured global attention as its major cities undergo a construction boom related to the 2014 World Cup and, specifically for Rio de Janeiro, the Summer Olympic Games in 2016. Other promising areas for U.S. exports and investment include agricultural equipment, building and construction, aerospace and aviation, safety and security devices, IT, oil and gas, medical equipment, sporting goods, environmental technologies, retail, and transportation. However, U.S. companies looking to do business in Brazil are urged to have a Brazilian partner, or a physical presence in Brazil. Therefore, success in Brazil’s business culture relies heavily upon the development of strong personal relationships. In most cases, U.S. firms need a local presence and thus should invest time in developing relationships through frequent visits to Brazil. 




Agricultural Equipment & Services
Agribusiness is one of Brazil’s largest economic sectors. It is well diversified and the country is largely self-sufficient in food. The strength in Brazil’s agricultural sector means there is a growing demand for agricultural equipment that improves the quality and yield of crops while reducing costs. Moreover, since farms tend to be quite large, the sector is ideal for a wide range of U.S. agricultural machinery and technology. The top U.S. exports prospects include sophisticated, high-technology self-propelled machinery, post-harvest machinery, including field refrigeration units/storage for tropical fruits, grain storage, GPS and precision devices, poultry equipment, irrigation equipment, and fertilizers.

Aircraft and Parts

Aircraft and Parts
Aerospace is one of Brazil’s most important industries and offers excellent opportunities for U.S. aircraft manufacturers and parts suppliers. U.S. exports reached US$ 5.2 billion and Brazil continues to be one of the top destinations for U.S. aircraft, aircraft parts, and components. Excellent opportunities also exist in the general aviation segment. According to the Brazilian Association of General Aviation (ABAG), Brazil has the world’s second-largest general aviation fleet and the third-largest helicopter fleet. 


Medical Equipment
Brazil is the largest medical equipment market in South America and should continue to expand. There are few, high-quality Brazilian manufacturers producing advanced medical equipment, forcing Brazil to rely on imports, a trend that will continue for quite some time. Local buyers view U.S. and other foreign products (mainly Canadian and European) as having high quality and reliability. With continued expansion of Brazil’s private health care sector, the market should continue to grow. Approximately 80% of all products used in hospitals in Brazil must be imported, because the country has no manufacturing of comparable products. New opportunities for US exporters abound, particularly for: More advanced medical equipment, Disposables, Diagnostic devices, Implants and components

Download Brazil's Country Commercial Guide for more exporting opportunities



Import Tariffs
Imports are subject to a number of taxes and fees in Brazil, which are usually paid during the customs clearance process. There are three taxes that account for the bulk of import costs: the Import Duty (II), the Industrialized Product tax (IPI) and the Merchandise and Service Circulation Tax (ICMS).

Import Requirements and Documentation
U.S. exporters and Brazilian importers must register with the Foreign Trade Secretariat (SECEX), a branch of the Ministry of Industrial Development and Commerce (MDIC). Depending on the product, Brazilian authorities may require more documentation.

Customs Regulation
It is essential to have all Customs documents in complete order. Products can get delayed for various reasons, including minor errors or omissions in paperwork. Products held at customs in Brazil can be assessed high fees. Brazilian Customs frequently seizes shipments that appear to have inaccurate documentation. Customs has the right to apply fines and penalties at its discretion.

Prohibited Goods
In general, all used consumer goods are prohibited from being imported. Aviation parts, for example, are one of the few used products allowed to enter Brazil. The country prohibits the imports of beef derived from cattle administered with growth hormones, fresh poultry meat and poultry products coming from the U.S., and color prints for the theatrical and television market. There is also specific legislation that prohibits the importation of products that the Brazilian regulatory agencies consider harmful to health, sanitation, national security interest, and the environment. 

U.S. Export Controls
At this time, the U.S. Government maintains no export controls specific to Brazil. Normal controls are maintained on military equipment, high-tech information systems, and equipment of a highly sensitive nature.

Download Brazil's Country Commercial Guide for more Customs and Trade Regulation Information






Download the complete Country Commercial Guide


Source: U.S. Commercial Service

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