Having effective sales teams can mean a win-win for your business and your customers. A successful sales team can bring in profits, drive traffic to your website, multiply business exposure and enhance credibility. Additionally, the way your sales teams interact with customers can generate customer loyalty and keep them coming back for more.
Is your business one of the nearly 300,000 small and medium sized U.S. enterprises (SMEs) that exports? Are you reaching any of the 95 percent of consumers who live outside of our borders? If not, you have probably considered how international trade could transform your sales and drive future growth. You’ve probably also found that the challenge is getting your strategy off the ground, particularly on the financial front. The same challenge applies to those companies that have already taken the global plunge, but are hoping to expand their reach. Getting your trade financing options in order requires a clear understanding of all the resources available to help.
As entrepreneurs begin to expand their businesses into international markets, having a rock solid sales strategy should be one of the top priorities. However, many businesses fail to understand and anticipate customer expectations, and underestimate the nature of the international marketplace. In fact, a whopping 80 percent of entrepreneurs who start businesses fail within the first 18 months. But a strong sales plan can be the difference between letdown and success. Continue reading
There is little doubt that motivated, engaged employees build better companies. When people on every level of an organization are connected to their work, inspired to achieve, and driven by the prospect of advancement and self-improvement, they inevitably perform better – in real and measurable ways. This Forbes article includes a good overview of studies showing the connection between engagement, increased productivity and overall profitability.
The question of offering free shipping or not offering free shipping is on e-tailer’s minds year round. Free shipping has become the norm during the holiday season; as this report from December 2014 illustrates, companies of all sizes were lining up to promote some form of free shipping offer – including 92% of small retailers. But what about the other 10 months of the year? How should your e-commerce business approach the growing free shipping frenzy?