The Internet of Things (IoT) is grabbing headlines, and advice about its potential impact on your business is as available and varied as the Internet itself. While there are many predictions about how quickly a world of fully-interconnected devices will be realized, there is little disagreement about the bottom line: the IoT has already started, will expand dramatically, and will transform the way organizations function and the way consumers benefit from the products they buy.
In the Internet/smartphone/e-commerce/social media era, there is no shortage of strategies available to reach customers effectively, and to engage them in your brand. From digital advertising and content marketing to social media, PR campaigns and direct e-marketing, companies have powerful tools at their disposal, and a variety of metrics to assess the usefulness of each. Along with traditional advertising, public relations and direct marketing, businesses certainly have options – but they also have incredible challenges when it comes to setting their annual marketing priorities.
In May, I had the pleasure of attending DHL’s annual Global Technology Conference in the tech hub of San Diego, along with 150 of our tech customers and 110 of my DHL colleagues. The conference served as a platform for knowledge sharing and networking to discuss innovative supply chain solutions across the entire company.