As entrepreneurs begin to expand their businesses into international markets, having a rock solid sales strategy should be one of the top priorities. However, many businesses fail to understand and anticipate customer expectations, and underestimate the nature of the international marketplace. In fact, a whopping 80 percent of entrepreneurs who start businesses fail within the first 18 months. But a strong sales plan can be the difference between letdown and success. Continue reading
While starting a corporate mentorship program may seem like a daunting task, the rewards the mentors, mentees and company reap are well worth the time and effort. According to some studies, corporate mentorship is on the rise, with 71 percent of Fortune 500 companies offering mentorship programs.
In the Internet/smartphone/e-commerce/social media era, there is no shortage of strategies available to reach customers effectively, and to engage them in your brand. From digital advertising and content marketing to social media, PR campaigns and direct e-marketing, companies have powerful tools at their disposal, and a variety of metrics to assess the usefulness of each. Along with traditional advertising, public relations and direct marketing, businesses certainly have options – but they also have incredible challenges when it comes to setting their annual marketing priorities.
For many, November heralds the end of the year, the close of a business cycle and when we suddenly realize how little time is left to wind down annual projects. However, established and would-be entrepreneurs should consider November as a time to explore the possibilities.
That’s because Global Entrepreneurship Week (GEW) brings thousands of specially-designed events and activities to communities around the world – connecting people with potential collaborators, mentors, and even investors.
A quick review of online advice for start-up companies suggests there are valuable strategies — and personal characteristics — that unite the successful entrepreneurs who drive new ventures from idea to reality. Experienced entrepreneurs suggest that a winning formula comes from a combination of visionary management tactics, personal resourcefulness and relentless optimism, along with an ability to leverage the power of human capital and knowledge.