Are you moving to ramp up your company’s e-commerce strategy in 2017? If so, you aren’t alone. A recent customer survey by DHL found that 57 percent of respondents plan to target e-commerce as their top sales strategy in the year ahead. So if your business is prioritizing online transactions, you are in good company – but you also have a great deal of competition.
To set your company apart from the digital crowd, and to maximize returns on e-commerce investments, you must pay close attention to the evolving trends that are defining online sales today. From the growing importance of mobile commerce to the rising value of global sales, the factors that are influencing e-commerce are clear. You just need to recognize them, and respond forcefully.