Both small merchants and large retailers know from experience that global e-commerce is huge, and still growing. Over the course of the last three years, online sellers have witnessed another powerful trend first-hand: the rapid rise of mobile commerce. The statistics corroborate what e-tailers are seeing from their own website analytics: more consumers worldwide are shopping and buying with their mobile devices every day. According to a report from the firm Research and Markets, global m-commerce will account for more than 50 percent of all online retail sales by 2021, up from approximately 34 percent in 2015 and only 5.2 percent in 2010.
As Black Friday and Cyber Monday become increasingly global, merchants need to become increasingly detailed and deliberate in their planning – especially when it comes to setting and implementing shipping and returns policies and practices.
A new customer survey conducted by DHL finds that some retailers are now planning as much as 12 months in advance for the holiday season, while 35 percent are planning at least three to four months ahead.
If you work in the fashion industry, you know that technology and the globalization of production and purchasing have rewritten the equation for success. Today, consumers have direct access to a vast array of new designs and goods from around the world, and the breadth of brand options before them is expanding every day.
October is National Cybersecurity Awareness Month – an awareness effort designed to educate businesses and consumers about the critical importance of keeping digital information safe and being prepared to respond should an intrusion occur. The goal of this month-long campaign is to have companies across the globe prioritize cybersecurity every day. That’s because security breaches are wide and varied, and they are on the rise. Not only is it the right thing to do to keep customer data safe and your operational information secure; it is also essential for the survival of your business and the strength of your brand.
For e-commerce companies, great customer service can be the single decisive driver on the path to growth and success. That’s because direct customer engagement is challenging, human interactions are rare, and those that can provide the personal touch will always stand out from the crowd in the online marketplace.
With competition increasing every day, figuring out how to exceed the expectations of your customers – determining how you can not only satisfy but delight your clients – should be a top priority for your e-commerce business.