Black Friday and Cyber Monday are nearly here, and businesses are beginning to put their holiday marketing plans into high gear. Creative discounts, specials and promotions are lined up. Unique seasonal partnerships are ready for launch. At the same time, companies are addressing the key challenges that stem from higher volumes of store and site visitors, training seasonal staff, testing website infrastructure and coordinating with suppliers.
Both online retailers and brick-and-mortar operations are also taking a hard look at another element that will be critical to their overall success: shipping and logistics. Continue reading